At Baa Foundation, we refer to beach cleanups as the gateway to activism. They’re a relatively easy and fun way to help tackle plastic pollution in the Red Sea. The most direct impact they have is on removing plastic from the beaches so it can no longer harm wildlife. However, if you’ve ever done more than one clean-up at the same beaches, you know they aren’t a solution on their own. Cleanups have the potential to make an even greater and longer-lasting impact when we track our findings and analyze the data. This can be used to later direct campaigns aimed at reducing plastic from the source.